QR code capitalizes on new marketing techniques.
"Scan me!" screamed the bright pink shirt of ACC student Kelly Anderson who stood outside of the Austin Convention Center on March 15 during SXSW. Festival goers stopped, pulled out their smartphones and scanned a picture of Anderson's tank top on bar code applications throughout the day in order to scan (continued)
Jay Rosen examines bloggers, journalists.
In the age of growing technology, journalism has been influenced in a major way. "Bloggers vs. Journalism." is a SXSW panel that informed, analyzed, and broke down the comparison between opinion and fact. Jay Rosen, Associated Professor of Journalism at New York University, wrote an essay juxtaposing journalism (continued)
Companies touted mobile applications at SXSW, showcased their work during tradeshow, panels throughout conference.
Acts of Sharing
An application that provides a platform where users can share items they own (continued)
Tradeshow exhibitors at this year's SXSW conference included lawyers, application developers, web companies and more. Below are three of the exhibitors that were at the trade show.
NewTek
TriCaster is a portable live video production system developed by NewTek, a San (continued)
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